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Course Information

Integrated Marketing Communications (BUS 119)

Term: 2011-2012 AY - Spring Semester

Faculty

Gary StevensShow MyInfo popup for Gary Stevens
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Description

This course is designed to introduce the student to the various methods of marketing communications from traditional to digital tools. Topics examined will include the marketing communications planning process, advertising tools, digital marketing, alternative marketing, promotional tools, and ethics and regulations related to the integrated marketing communications process.