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Course Information

Princ of Marketing (BUS 113)

Term: 2023-2024 AY - Spring Semester

Faculty

Mary E EllmsShow MyInfo popup for Mary E Ellms
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Description

This course presents an overview of the complete range of marketing activities and the role of marketing in our economic and social structure. Topics will include the planning, pricing, distribution, and promotion of goods and services to consumer and industrial markets. Emphasis will be placed on targeting marketing activities to the correct customer base. Prerequsite: BUS101