Princ of Marketing (BUS 113)

Term: 2024-2025 AY - Summer Semester

Faculty

	Kim A KennedyShow MyInfo popup for Kim A Kennedy
	Email address is hidden, click here to email

Description

This course presents an overview of the complete range of marketing activities and the role of marketing in our economic and social structure. Topics will include the planning, pricing, distribution, and promotion of goods and services to consumer and industrial markets. Emphasis will be placed on targeting marketing activities to the correct customer base. Prerequsite: BUS101