Princ of Marketing (BUS 113)
Term: 2010-2011 AY - Fall Semester
Faculty
There is not currently a faculty member for this course
Description
This course presents an overview of the complete range of marketing activities and the role of marketing in our economic and social structure. Topics will include the planning, pricing, distribution, and promotion of goods and services to consumer and industrial markets. Emphasis will be placed on targeting marketing activities to the correct customer base. Prerequsite: BUS101